Patata Vegano Gelato Identity

UNIVERSITY ASSIGNMENT

The whole concept of PATATA VEGANO GELATO was a school project. The task was to create a complete branding for a company we selected. I chose an ice cream company, that makes vegan ice cream. Design concept used in this project was adapted from the brand idea, which is the fun from making something special for people that have other needs. The idea was presented through colours that were used. These contrasting colours symbolize joy and fun, they are also very visible and recognizable. For the better memorability of the brand, an illustration of ice cream cones were created.